Even though the Hollywood screenwriters’ strike was taking place,
we brought together Uber Eats, five different Hollywood studios, and Eleven horror movies, to get the original rights from all of them.
Uber Eats — Horror Codes
Uber Eats
2023
Rethink NY
- Integrated
- CD: Alex Maggi, Álvaro Palma
- GCD: Daniel Lobatón
Promo Codes, random numbers and letters made by an algorithm.
So for the Halloween of 2023 we played something different. Partnering with Hollywood studios to turn the most iconic horror movie quotes into the Uber Eats promo codes.
The trick? People had to know the full quote without no mistakes.
The treat? 60% off candies on Uber Eats.
A new code was dropped every 24 hours, all over the USA and Canada.
