Dole — Malnutrition Facts



David The Agency

  • OOH
  • CW: Gui Pinheiro
  • AC: Pedro Sattin
  • DC: Álvaro Palma
  • ECD: Saulo Rocha, André Toledo
  • GCD: Pancho Cassis

Dole, the world’s largest fruit and vegetable producer wanted to raise awareness about alarming nutritional issues in the USA. A country where people often overlook Nutrition Facts labels. So, we created labels people couldn’t ignore.

Malnutrition Facts were exposed in NY, LA, and Baltimore, three of the USA’s most food insecure cities.