Burger King — Scary Clown Night

Burger King


LOLA MullenLowe

  • Integrated
  • AD: Pedro Sattin
  • CW: Álvaro Palma, Jose Sancho
  • CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
  • Agency: LOLA MullenLowe

Halloween 2017. The “It” Movie was a global phenomenon, and the image of BK’s most significant competitor was still the same creepy clown. In that context, we invited a free Whopper sandwich to everyone who visited a Burger King restaurant dressed as a clown: “Come as a clown, eat like a king.”

The result wasn’t bad: BK’s most successful global campaign ever, with 35 countries involved and 110.000 people participating.