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Twitter
— Tweet your Ad

The first b2b campaign that adapts it spots to the client that gets them.


Twitter had a challenge, to persuade the most relevant advertisers in Spain that their campaign would work best on Twitter.

Playing with the fact that Twittter users look at their phones over 100 times per day, we created a campaing where the characters looked traditional advertising as often as people look at their phones.


TWITTER
2019
B2B
DAVID 
Independent Creative Director, Madrid based.

Some places I was before:
- David The Agency
- LOLA MullenLowe
- El Ruso de Rocky
- Publicis Spain
- Y&R London

Some of the partners I’ve collaborated with:
- Netflix 
- Wieden+Kennedy London
- Wieden+Kennedy Amsterdam
- David The Agency
- Officer&Gentleman
- LOLA MullenLowe
- Entretanto Estudio
- El Ruso de Rocky
- Miami Ad School

-
alvaropalma89@gmail.com
+34 610 842 861

— Recognition


Cannes Lions:
Gold – Brand Experience & Activation (Scary Clown Night) – 2018
Gold – Direct  (Scary Clown Night) – 2018
Gold – Outdoor (Scary Clown Night) – 2018
Silver – Print & Publishing (Scary Clown Night) – 2018
Bronze – Direct – Experience Design (Scary Clown Night) – 2018
Bronze – Direct – Channels/Use of Ambient Media (Scary Clown Night) – 2018
Shortlist – Titanium (Scary Clown Night) – 2018
Shortlist – Outdoor (Scary Clown Night) – 2018
Silver – Careative Efectiveness (Scary Clown Night) – 2019
–
Shortlist – Brand Experience & Activation (Funny Feet Shoe Store) – 2018
–
Bronze – Promo & Activation (Cornetto Movie Kiss) – 2015

D&AD:
Graphite Pencil – Integrated (Burger King: Scary Clown Night) – 2018
Wood Pencil – Media (Burger King: Scary Clown Night) – 2018
Wood Pencil – New Blood (Sky TV: You’re better off watching it) – 2014

One Show:
Gold – Cross-Platform (Burger King: Scary Clown Night) – 2018

Andy Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

Effie Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

El Ojo de Iberoamérica:
Grand Prix – Integrated (Burger King: Scary Clown Night) –2018
Grand Prix – Brand Experience (Burger King: Scary Clown Night) – 2018
Grand Prix – Content (Burger King: Scary Clown Night) – 2018
Gold – Best Latin Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Content (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Print (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Media (Burger King: Scary Clown Night) – 2018
Silver – PR (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Design (Burger King: Scary Clown Night) – 2018
Silver – Brand Experience (Funny Feet: Shoe Store) – 2018
Silver – Direct (Cornetto: Movie Kiss) – 2016
Silver – Design (Cornetto: Movie Kiss) – 2016
Bronze – Direct (Funny Feet: Shoe Store) – 2018
Bronze – PR (Pescanova: The Queens’ Speech) – 2018
Bronze – Media (Pescanova: The Queens’ Speech) – 2018
Bronze – Film Craft (Pescanova: NOVA) – 2018

+4 Shortlists

El Sol:
Silver – Design (Malnutrition Facts) – 2021
Bronze – Ourtdoor (Malnutrition Facts) – 2021
Bronze – Brand Experience (Fe FC) – 2021
Bronze – Production Design (Step On Earth) – 2021
Platinum (Burger King: Scary Clown Night) – 2018
Grand Prix – Integrated (Burger King: Scary Clown Night) – 2018
Grand Prix – Activation (Burger King: Scary Clown Night) – 2018
Gold – International Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – PR (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Press (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Silver – Film (Burger King: Scary Clown Night) – 2018
Silver – Film Production (Burger King: Scary Clown Night) – 2018
Silver – Graphic Production (Burger King: Scary Clown Night) – 2018
Bronze – Innovation (Burger King: Scary Clown Night) – 2018
Bronze – Activation (Burger King: Scary Clown Night) – 2018
–
Silver – Design (Frigo Pie: Shoe Store) – 2018
Silver – Activation (Frigo Pie: Shoe Store) – 2018
–
Gold – Outdoor (Cornetto: Movie Kiss) – 2015
–
+ 8 Shortlists

Lürzer's Archive:
Print Ad of the Week (Burger King: Scary Clown Night) – 2017

Club de Creativos:
-
Silver (Getafe CF: Fe CF) – 2021
-
Silver (Twitter: Tweet your ad) – 2020
-
Bronze (Turkish Airlines: Step on Earth) – 2020
-
Bronze (J&B: Leñador) – 2020
-
Gold (J&B: Six Seconds ) – 2019
-
Bronze (Grandes Amigos: Familias Hinchables) – 2019
-
Grand Prix (Burger King: Scary Clown Night) – 2018
Gold – Idea (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Silver – Print (Burger King: Scary Clown Night) – 2018
–
Bronze – Idea (Funny Feet: Shoe Store) – 2018
–
Bronze – Activation (Cornetto: Movie Kiss) – 2015
–
Silver – Student – 2013