Turkish Airlines
— Step On Earth

Turkish Airlines sent 3 Americans on their first travel abroad for its Super Bowl ad.


America landed on the Moon in 1969. However, 51 years later, over 130 million of Americans still haven’t travelled internationally. How is that USA reached space before its planet?

Step On Earth is 2020 Turkish Airlines’ Super Bowl campaign that tells the amazing trip of Russ, Mariha and Karlos, 3 real Americans who had never traveled outside of their country.



TURKISH AIRLINES
2020
INTEGRATED
DAVID 





Besides the film, we launched a behind the scenes showing the stories of our 3 protagonists and their experience.




Design

And we made a series of badges specially designed for the campaign, illustrated by Karolis Strautniekas.

CD: Pedro Sattin, Álvaro Palma
ECD: André Toledo , Saulo Rocha
GCD: Pancho Cassis 

Angency: David The Agency MAD/MIA

Club de Creativos:
Bronze – Craft  – 2020
Bronze – Execution  – 2020
Spanish Creative Director,
working at David The Agency.

alvaropalma89@gmail.com
+34 610 842 861

— Recognition


Cannes Lions:
Gold – Brand Experience & Activation (Scary Clown Night) – 2018
Gold – Direct  (Scary Clown Night) – 2018
Gold – Outdoor (Scary Clown Night) – 2018
Silver – Print & Publishing (Scary Clown Night) – 2018
Bronze – Direct – Experience Design (Scary Clown Night) – 2018
Bronze – Direct – Channels/Use of Ambient Media (Scary Clown Night) – 2018
Shortlist – Titanium (Scary Clown Night) – 2018
Shortlist – Outdoor (Scary Clown Night) – 2018
Silver – Careative Efectiveness (Scary Clown Night) – 2019

Shortlist – Brand Experience & Activation (Funny Feet Shoe Store) – 2018

Bronze – Promo & Activation (Cornetto Movie Kiss) – 2015

D&AD:
Graphite Pencil – Integrated (Burger King: Scary Clown Night) – 2018
Wood Pencil – Media (Burger King: Scary Clown Night) – 2018
Wood Pencil – New Blood (Sky TV: You’re better off watching it) – 2014

One Show:
Gold – Cross-Platform (Burger King: Scary Clown Night) – 2018

Andy Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

Effie Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

El Ojo de Iberoamérica:
Grand Prix – Integrated (Burger King: Scary Clown Night) –2018
Grand Prix – Brand Experience (Burger King: Scary Clown Night) – 2018
Grand Prix – Content (Burger King: Scary Clown Night) – 2018
Gold – Best Latin Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Content (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Print (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Media (Burger King: Scary Clown Night) – 2018
Silver – PR (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Design (Burger King: Scary Clown Night) – 2018
Silver – Brand Experience (Funny Feet: Shoe Store) – 2018
Silver – Direct (Cornetto: Movie Kiss) – 2016
Silver – Design (Cornetto: Movie Kiss) – 2016
Bronze – Direct (Funny Feet: Shoe Store) – 2018
Bronze – PR (Pescanova: The Queens’ Speech) – 2018
Bronze – Media (Pescanova: The Queens’ Speech) – 2018
Bronze – Film Craft (Pescanova: NOVA) – 2018

+4 Shortlists

El Sol:
Platinum (Burger King: Scary Clown Night) – 2018
Grand Prix – Integrated (Burger King: Scary Clown Night) – 2018
Grand Prix – Activation (Burger King: Scary Clown Night) – 2018
Gold – International Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – PR (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Press (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Silver – Film (Burger King: Scary Clown Night) – 2018
Silver – Film Production (Burger King: Scary Clown Night) – 2018
Silver – Graphic Production (Burger King: Scary Clown Night) – 2018
Bronze – Innovation (Burger King: Scary Clown Night) – 2018
Bronze – Activation (Burger King: Scary Clown Night) – 2018

Silver – Design (Frigo Pie: Shoe Store) – 2018
Silver – Activation (Frigo Pie: Shoe Store) – 2018

Gold – Outdoor (Cornetto: Movie Kiss) – 2015

+ 8 Shortlists

Lürzer's Archive:
Print Ad of the Week (Burger King: Scary Clown Night) – 2017

Club de Creativos:
-
Silver (Twitter: Tweet your ad) – 2020
-
Bronze (Turkish Airlines: Step on Earth) - 2020
-
Bronze (J&B: Leñador) - 2020
-
Gold (J&B: Six Seconds ) - 2019
-
Bronze (Grandes Amigos: Familias Hinchables) -2019
-
Grand Prix (Burger King: Scary Clown Night) – 2018
Gold – Idea (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Silver – Print (Burger King: Scary Clown Night) – 2018

Bronze – Idea (Funny Feet: Shoe Store) – 2018

Bronze – Activation (Cornetto: Movie Kiss) – 2015

Silver – Student – 2013