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Pescanova
— NOVA

A fake documentary to get people aware of the fake news problem (and sell shrimp).

Over 86% of spainsh people believe in fake news. That’s why for the launching of the new shrimp ring of Pescanova, we invented a fake story about a mysterious fishing technique.
More than 1 million people watched the story. More than 1 million people reflected on the information we consume. And yes, we also sold some shrimp rings. 
Pescanova
2017
Digital
lola MULLENLOWE




— At the end of the documentary, the viewer was asked if he believed it or not, discovering new fake parts of the story:



1 — Formations

2 — Preparation


3 — Ultrasounds

4 — Detection


— And if the viewer stopped believing it at any point, he was directed to the final resolution:








AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Tomás Ostiglia, Pancho Cassis
Agency: LOLA MullenLowe
Spanish Creative Director,
working at David The Agency.

alvaropalma89@gmail.com
+34 610 842 861

— Recognition


Cannes Lions:
Gold – Brand Experience & Activation (Scary Clown Night) – 2018
Gold – Direct  (Scary Clown Night) – 2018
Gold – Outdoor (Scary Clown Night) – 2018
Silver – Print & Publishing (Scary Clown Night) – 2018
Bronze – Direct – Experience Design (Scary Clown Night) – 2018
Bronze – Direct – Channels/Use of Ambient Media (Scary Clown Night) – 2018
Shortlist – Titanium (Scary Clown Night) – 2018
Shortlist – Outdoor (Scary Clown Night) – 2018
Silver – Careative Efectiveness (Scary Clown Night) – 2019
–
Shortlist – Brand Experience & Activation (Funny Feet Shoe Store) – 2018
–
Bronze – Promo & Activation (Cornetto Movie Kiss) – 2015

D&AD:
Graphite Pencil – Integrated (Burger King: Scary Clown Night) – 2018
Wood Pencil – Media (Burger King: Scary Clown Night) – 2018
Wood Pencil – New Blood (Sky TV: You’re better off watching it) – 2014

One Show:
Gold – Cross-Platform (Burger King: Scary Clown Night) – 2018

Andy Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

Effie Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

El Ojo de Iberoamérica:
Grand Prix – Integrated (Burger King: Scary Clown Night) –2018
Grand Prix – Brand Experience (Burger King: Scary Clown Night) – 2018
Grand Prix – Content (Burger King: Scary Clown Night) – 2018
Gold – Best Latin Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Content (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Print (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Media (Burger King: Scary Clown Night) – 2018
Silver – PR (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Design (Burger King: Scary Clown Night) – 2018
Silver – Brand Experience (Funny Feet: Shoe Store) – 2018
Silver – Direct (Cornetto: Movie Kiss) – 2016
Silver – Design (Cornetto: Movie Kiss) – 2016
Bronze – Direct (Funny Feet: Shoe Store) – 2018
Bronze – PR (Pescanova: The Queens’ Speech) – 2018
Bronze – Media (Pescanova: The Queens’ Speech) – 2018
Bronze – Film Craft (Pescanova: NOVA) – 2018

+4 Shortlists

El Sol:
Platinum (Burger King: Scary Clown Night) – 2018
Grand Prix – Integrated (Burger King: Scary Clown Night) – 2018
Grand Prix – Activation (Burger King: Scary Clown Night) – 2018
Gold – International Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – PR (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Press (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Silver – Film (Burger King: Scary Clown Night) – 2018
Silver – Film Production (Burger King: Scary Clown Night) – 2018
Silver – Graphic Production (Burger King: Scary Clown Night) – 2018
Bronze – Innovation (Burger King: Scary Clown Night) – 2018
Bronze – Activation (Burger King: Scary Clown Night) – 2018
–
Silver – Design (Frigo Pie: Shoe Store) – 2018
Silver – Activation (Frigo Pie: Shoe Store) – 2018
–
Gold – Outdoor (Cornetto: Movie Kiss) – 2015
–
+ 8 Shortlists

Lürzer's Archive:
Print Ad of the Week (Burger King: Scary Clown Night) – 2017

Club de Creativos:
-
Silver (Twitter: Tweet your ad) – 2020
-
Bronze (Turkish Airlines: Step on Earth) - 2020
-
Bronze (J&B: Leñador) - 2020
-
Gold (J&B: Six Seconds ) - 2019
-
Bronze (Grandes Amigos: Familias Hinchables) -2019
-
Grand Prix (Burger King: Scary Clown Night) – 2018
Gold – Idea (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Silver – Print (Burger King: Scary Clown Night) – 2018
–
Bronze – Idea (Funny Feet: Shoe Store) – 2018
–
Bronze – Activation (Cornetto: Movie Kiss) – 2015
–
Silver – Student – 2013