Pescanova 
— Join the tables

A tv campaign to reposition the leading fishing brand in Spain.


Christmas is a moment to be together, however over 30% of the spanish families split tables during Christmas dinner.
With that in mind, we communicate: “Let’s keep it fresh”, the new positionating of Pescanova, encouraging spanish families to join the tables.



Pescanova
2016
Film
LOLA MullenLowe




AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia
Agency: LOLA MullenLowe