Funny Feet
— Shoe Store
The only store where you can get a Funny Feet the size of your feet.
To celebrate its 35th anniversary, Funny Feet made a tribute to its first generation of fans.
We opened a shoe store where people could get a Funny Feet ice cream of their feet size.
waLL’S
2017
ACTIVATION
lola MULLENLOWE
—
The ice creams had 8
different shoe sizes to fit any feet.
—
The store was located in one of the biggest shopping malls in Spain.
—
More than 1.000 ice creams given in less than 8 hours.
AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho, Tom Elliston
CD: Pancho Cassis, Fabio Brigido
Agency: LOLA MullenLowe
—
Cannes Lions:
Shortlist - Brand Experience & Activation – 2018
Club de Creativos:
Bronze – Idea – 2018
El Sol:
Silver – Design – 2018
Silver – Activation – 2018
CW: Álvaro Palma, Jose Sancho, Tom Elliston
CD: Pancho Cassis, Fabio Brigido
Agency: LOLA MullenLowe
—
Cannes Lions:
Shortlist - Brand Experience & Activation – 2018
Club de Creativos:
Bronze – Idea – 2018
El Sol:
Silver – Design – 2018
Silver – Activation – 2018