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Burger King
— Scary Clown Night

How a Whopper got more than 110.000 people to dress up as clowns on Halloween.

To prove Burger King is not afraid of any clown, on Halloween 2017 we decided to invite all of them to have a free Whopper.
The activation took place in 35 countries. All people had to do was go to a Burger King as a clown to eat like a king.

Burger King
2017
Integrated
LOLA MullenLowe




—
Film





—
Print




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We placed billboards on the participating cities next to some McDonald’s restaurants.





—
35 countries.
More than 110.000 clowns.





AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
Agency: LOLA MullenLowe
—
Cannes Lions:
Gold - Brand Experience & Activation – 2018
Gold - Direct – 2018
Gold - Outdoor  – 2018
Silver - Print & Publishing – 2018
Bronze - Direct - Experience Design – 2018
Bronze - Direct - Channels/Use of Ambient Media – 2018
Shortlist - Titanium – 2018
Shortlist - Outdoor  – 2018

D&AD:
Graphite Pencil – Integrated – 2018
Wood Pencil – Media  – 2018

One Show:
Gold – Cross-Platform  – 2018

Andy Awards:
Gold – Idea  – 2018

El Sol:
Platinum  – 2018
Grand Prix – Integrated  – 2018
Grand Prix – Activation  – 2018
Gold – International Idea  – 2018
Gold – Integrated – 2018
Gold – PR  – 2018
Gold – Activation – 2018
Gold – Outdoor  – 2018
Gold – Outdoor  – 2018
Gold – Press  – 2018
Gold – Design  – 2018
Silver – Film  – 2018
Silver – Film Production  – 2018
Silver – Graphic Production – 2018

Lürzer's Archive:
Print Ad of the Week  – 2017

Club de Creativos:
Grand Prix – 2018
Gold – Idea  – 2018
Gold – Film – 2018
Gold – Activation  – 2018
Silver – Print  – 2018
Independent Creative Director, Madrid based.

Some places I was before:
- David The Agency
- LOLA MullenLowe
- El Ruso de Rocky
- Publicis Spain
- Y&R London

-
alvaropalma89@gmail.com
+34 610 842 861

— Recognition


Cannes Lions:
Gold – Brand Experience & Activation (Scary Clown Night) – 2018
Gold – Direct  (Scary Clown Night) – 2018
Gold – Outdoor (Scary Clown Night) – 2018
Silver – Print & Publishing (Scary Clown Night) – 2018
Bronze – Direct – Experience Design (Scary Clown Night) – 2018
Bronze – Direct – Channels/Use of Ambient Media (Scary Clown Night) – 2018
Shortlist – Titanium (Scary Clown Night) – 2018
Shortlist – Outdoor (Scary Clown Night) – 2018
Silver – Careative Efectiveness (Scary Clown Night) – 2019
–
Shortlist – Brand Experience & Activation (Funny Feet Shoe Store) – 2018
–
Bronze – Promo & Activation (Cornetto Movie Kiss) – 2015

D&AD:
Graphite Pencil – Integrated (Burger King: Scary Clown Night) – 2018
Wood Pencil – Media (Burger King: Scary Clown Night) – 2018
Wood Pencil – New Blood (Sky TV: You’re better off watching it) – 2014

One Show:
Gold – Cross-Platform (Burger King: Scary Clown Night) – 2018

Andy Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

Effie Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

El Ojo de Iberoamérica:
Grand Prix – Integrated (Burger King: Scary Clown Night) –2018
Grand Prix – Brand Experience (Burger King: Scary Clown Night) – 2018
Grand Prix – Content (Burger King: Scary Clown Night) – 2018
Gold – Best Latin Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Content (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Print (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Media (Burger King: Scary Clown Night) – 2018
Silver – PR (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Design (Burger King: Scary Clown Night) – 2018
Silver – Brand Experience (Funny Feet: Shoe Store) – 2018
Silver – Direct (Cornetto: Movie Kiss) – 2016
Silver – Design (Cornetto: Movie Kiss) – 2016
Bronze – Direct (Funny Feet: Shoe Store) – 2018
Bronze – PR (Pescanova: The Queens’ Speech) – 2018
Bronze – Media (Pescanova: The Queens’ Speech) – 2018
Bronze – Film Craft (Pescanova: NOVA) – 2018

+4 Shortlists

El Sol:
Silver – Design (Malnutrition Facts) – 2021
Bronze – Ourtdoor (Malnutrition Facts) – 2021
Bronze – Brand Experience (Fe FC) – 2021
Bronze – Production Design (Step On Earth) – 2021
Platinum (Burger King: Scary Clown Night) – 2018
Grand Prix – Integrated (Burger King: Scary Clown Night) – 2018
Grand Prix – Activation (Burger King: Scary Clown Night) – 2018
Gold – International Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – PR (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Press (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Silver – Film (Burger King: Scary Clown Night) – 2018
Silver – Film Production (Burger King: Scary Clown Night) – 2018
Silver – Graphic Production (Burger King: Scary Clown Night) – 2018
Bronze – Innovation (Burger King: Scary Clown Night) – 2018
Bronze – Activation (Burger King: Scary Clown Night) – 2018
–
Silver – Design (Frigo Pie: Shoe Store) – 2018
Silver – Activation (Frigo Pie: Shoe Store) – 2018
–
Gold – Outdoor (Cornetto: Movie Kiss) – 2015
–
+ 8 Shortlists

Lürzer's Archive:
Print Ad of the Week (Burger King: Scary Clown Night) – 2017

Club de Creativos:
-
Silver (Getafe CF: Fe CF) – 2021
-
Silver (Twitter: Tweet your ad) – 2020
-
Bronze (Turkish Airlines: Step on Earth) – 2020
-
Bronze (J&B: Leñador) – 2020
-
Gold (J&B: Six Seconds ) – 2019
-
Bronze (Grandes Amigos: Familias Hinchables) – 2019
-
Grand Prix (Burger King: Scary Clown Night) – 2018
Gold – Idea (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Silver – Print (Burger King: Scary Clown Night) – 2018
–
Bronze – Idea (Funny Feet: Shoe Store) – 2018
–
Bronze – Activation (Cornetto: Movie Kiss) – 2015
–
Silver – Student – 2013