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Burger King
— Scary Clown Night

How a Whopper got more than 110.000 people to dress up as clowns on Halloween.

To prove Burger King is not afraid of any clown, on Halloween 2017 we decided to invite all of them to have a free Whopper.
The activation took place in 35 countries. All people had to do was go to a Burger King as a clown to eat like a king.

Burger King
2017
Integrated
LOLA MullenLowe




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Film





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Print




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We placed billboards on the participating cities next to some McDonald’s restaurants.





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35 countries.
More than 110.000 clowns.





AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
Agency: LOLA MullenLowe
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Cannes Lions:
Gold - Brand Experience & Activation – 2018
Gold - Direct – 2018
Gold - Outdoor  – 2018
Silver - Print & Publishing – 2018
Bronze - Direct - Experience Design – 2018
Bronze - Direct - Channels/Use of Ambient Media – 2018
Shortlist - Titanium – 2018
Shortlist - Outdoor  – 2018

D&AD:
Graphite Pencil – Integrated – 2018
Wood Pencil – Media  – 2018

One Show:
Gold – Cross-Platform  – 2018

Andy Awards:
Gold – Idea  – 2018

El Sol:
Platinum  – 2018
Grand Prix – Integrated  – 2018
Grand Prix – Activation  – 2018
Gold – International Idea  – 2018
Gold – Integrated – 2018
Gold – PR  – 2018
Gold – Activation – 2018
Gold – Outdoor  – 2018
Gold – Outdoor  – 2018
Gold – Press  – 2018
Gold – Design  – 2018
Silver – Film  – 2018
Silver – Film Production  – 2018
Silver – Graphic Production – 2018

Lürzer's Archive:
Print Ad of the Week  – 2017

Club de Creativos:
Grand Prix – 2018
Gold – Idea  – 2018
Gold – Film – 2018
Gold – Activation  – 2018
Silver – Print  – 2018