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Burger King — Scary Clown Night

How a single Whopper made 110.000 people dressed up their self as a clown for Halloween.


To prove Burger King isn’t afraid of any clown, we decided to invite all of them to have a free Whopper.
The activation took place in 35 countries. All people had to do was go to a Burger King as a clown to eat like a king.


Burger King
2017
integrated
lola mullenlowe




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Film





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Print




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We placed billboards on the participating cities next to some McDonald’s restaurants.





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35 countries.
More than 110.000 clowns.





AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
Agency: LOLA MullenLowe
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Cannes Lions:
Gold - Brand Experience & Activation – 2018
Gold - Direct – 2018
Gold - Outdoor  – 2018
Silver - Print & Publishing – 2018
Bronze - Direct - Experience Design – 2018
Bronze - Direct - Channels/Use of Ambient Media – 2018
Shortlist - Titanium – 2018
Shortlist - Outdoor  – 2018

D&AD:
Graphite Pencil – Integrated – 2018
Wood Pencil – Media  – 2018

One Show:
Gold – Cross-Platform  – 2018

Andy Awards:
Gold – Idea  – 2018

El Sol:
Platinum  – 2018
Grand Prix – Integrated  – 2018
Grand Prix – Activation  – 2018
Gold – International Idea  – 2018
Gold – Integrated – 2018
Gold – PR  – 2018
Gold – Activation – 2018
Gold – Outdoor  – 2018
Gold – Outdoor  – 2018
Gold – Press  – 2018
Gold – Design  – 2018
Silver – Film  – 2018
Silver – Film Production  – 2018
Silver – Graphic Production – 2018

Lürzer's Archive:
Print Ad of the Week  – 2017

Club de Creativos:
Grand Prix – 2018
Gold – Idea  – 2018
Gold – Film – 2018
Gold – Activation  – 2018
Silver – Print  – 2018
Independent Creative Director, Madrid based.

Some places I was before:
- David The Agency
- LOLA MullenLowe
- El Ruso de Rocky
- Publicis Spain
- Y&R London

Some of the partners I’ve collaborated with:
- Netflix 
- Wieden+Kennedy London
- Wieden+Kennedy Amsterdam
- David The Agency
- Officer&Gentleman
- LOLA MullenLowe
- Entretanto Estudio
- El Ruso de Rocky
- Miami Ad School

-
alvaropalma89@gmail.com
+34 610 842 861

— Recognition


Cannes Lions:
Gold – Brand Experience & Activation (Scary Clown Night) – 2018
Gold – Direct  (Scary Clown Night) – 2018
Gold – Outdoor (Scary Clown Night) – 2018
Silver – Print & Publishing (Scary Clown Night) – 2018
Bronze – Direct – Experience Design (Scary Clown Night) – 2018
Bronze – Direct – Channels/Use of Ambient Media (Scary Clown Night) – 2018
Shortlist – Titanium (Scary Clown Night) – 2018
Shortlist – Outdoor (Scary Clown Night) – 2018
Silver – Careative Efectiveness (Scary Clown Night) – 2019
–
Shortlist – Brand Experience & Activation (Funny Feet Shoe Store) – 2018
–
Bronze – Promo & Activation (Cornetto Movie Kiss) – 2015

D&AD:
Graphite Pencil – Integrated (Burger King: Scary Clown Night) – 2018
Wood Pencil – Media (Burger King: Scary Clown Night) – 2018
Wood Pencil – New Blood (Sky TV: You’re better off watching it) – 2014

One Show:
Gold – Cross-Platform (Burger King: Scary Clown Night) – 2018

Andy Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

Effie Awards:
Gold – Idea (Burger King: Scary Clown Night) – 2018

El Ojo de Iberoamérica:
Grand Prix – Integrated (Burger King: Scary Clown Night) –2018
Grand Prix – Brand Experience (Burger King: Scary Clown Night) – 2018
Grand Prix – Content (Burger King: Scary Clown Night) – 2018
Gold – Best Latin Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Brand Experience (Burger King: Scary Clown Night) – 2018
Gold – Content (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Direct (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Print (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Media (Burger King: Scary Clown Night) – 2018
Silver – PR (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Efficiency (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Craft (Burger King: Scary Clown Night) – 2018
Silver – Outdoor (Burger King: Scary Clown Night) – 2018
Silver – Design (Burger King: Scary Clown Night) – 2018
Silver – Brand Experience (Funny Feet: Shoe Store) – 2018
Silver – Direct (Cornetto: Movie Kiss) – 2016
Silver – Design (Cornetto: Movie Kiss) – 2016
Bronze – Direct (Funny Feet: Shoe Store) – 2018
Bronze – PR (Pescanova: The Queens’ Speech) – 2018
Bronze – Media (Pescanova: The Queens’ Speech) – 2018
Bronze – Film Craft (Pescanova: NOVA) – 2018

+4 Shortlists

El Sol:
Silver – Design (Malnutrition Facts) – 2021
Bronze – Ourtdoor (Malnutrition Facts) – 2021
Bronze – Brand Experience (Fe FC) – 2021
Bronze – Production Design (Step On Earth) – 2021
Platinum (Burger King: Scary Clown Night) – 2018
Grand Prix – Integrated (Burger King: Scary Clown Night) – 2018
Grand Prix – Activation (Burger King: Scary Clown Night) – 2018
Gold – International Idea (Burger King: Scary Clown Night) – 2018
Gold – Integrated (Burger King: Scary Clown Night) – 2018
Gold – PR (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Outdoor (Burger King: Scary Clown Night) – 2018
Gold – Press (Burger King: Scary Clown Night) – 2018
Gold – Design (Burger King: Scary Clown Night) – 2018
Silver – Film (Burger King: Scary Clown Night) – 2018
Silver – Film Production (Burger King: Scary Clown Night) – 2018
Silver – Graphic Production (Burger King: Scary Clown Night) – 2018
Bronze – Innovation (Burger King: Scary Clown Night) – 2018
Bronze – Activation (Burger King: Scary Clown Night) – 2018
–
Silver – Design (Frigo Pie: Shoe Store) – 2018
Silver – Activation (Frigo Pie: Shoe Store) – 2018
–
Gold – Outdoor (Cornetto: Movie Kiss) – 2015
–
+ 8 Shortlists

Lürzer's Archive:
Print Ad of the Week (Burger King: Scary Clown Night) – 2017

Club de Creativos:
-
Silver (Getafe CF: Fe CF) – 2021
-
Silver (Twitter: Tweet your ad) – 2020
-
Bronze (Turkish Airlines: Step on Earth) – 2020
-
Bronze (J&B: Leñador) – 2020
-
Gold (J&B: Six Seconds ) – 2019
-
Bronze (Grandes Amigos: Familias Hinchables) – 2019
-
Grand Prix (Burger King: Scary Clown Night) – 2018
Gold – Idea (Burger King: Scary Clown Night) – 2018
Gold – Film (Burger King: Scary Clown Night) – 2018
Gold – Activation (Burger King: Scary Clown Night) – 2018
Silver – Print (Burger King: Scary Clown Night) – 2018
–
Bronze – Idea (Funny Feet: Shoe Store) – 2018
–
Bronze – Activation (Cornetto: Movie Kiss) – 2015
–
Silver – Student – 2013