Burger King — Scary Clown Night
How a single Whopper made 110.000 people dressed up their self as a clown for Halloween.
To prove Burger King isn’t afraid of any clown, we decided to invite all of them to have a free Whopper.
The activation took place in 35 countries. All people had to do was go to a Burger King as a clown to eat like a king.
Burger King
2017
integrated
lola mullenlowe
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Film
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Print





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We placed billboards on the participating cities next to some McDonald’s restaurants.


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35 countries.
More than 110.000 clowns.
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35 countries.
More than 110.000 clowns.
35 countries.
More than 110.000 clowns.





























































AD: Pedro Sattin
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
Agency: LOLA MullenLowe
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Cannes Lions:
Gold - Brand Experience & Activation – 2018
Gold - Direct – 2018
Gold - Outdoor – 2018
Silver - Print & Publishing – 2018
Bronze - Direct - Experience Design – 2018
Bronze - Direct - Channels/Use of Ambient Media – 2018
Shortlist - Titanium – 2018
Shortlist - Outdoor – 2018
D&AD:
Graphite Pencil – Integrated – 2018
Wood Pencil – Media – 2018
One Show:
Gold – Cross-Platform – 2018
Andy Awards:
Gold – Idea – 2018
El Sol:
Platinum – 2018
Grand Prix – Integrated – 2018
Grand Prix – Activation – 2018
Gold – International Idea – 2018
Gold – Integrated – 2018
Gold – PR – 2018
Gold – Activation – 2018
Gold – Outdoor – 2018
Gold – Outdoor – 2018
Gold – Press – 2018
Gold – Design – 2018
Silver – Film – 2018
Silver – Film Production – 2018
Silver – Graphic Production – 2018
Lürzer's Archive:
Print Ad of the Week – 2017
Club de Creativos:
Grand Prix – 2018
Gold – Idea – 2018
Gold – Film – 2018
Gold – Activation – 2018
Silver – Print – 2018
CW: Álvaro Palma, Jose Sancho
CD: Pancho Cassis, Tomás Ostiglia, Fabio Brigido
Agency: LOLA MullenLowe
—
Cannes Lions:
Gold - Brand Experience & Activation – 2018
Gold - Direct – 2018
Gold - Outdoor – 2018
Silver - Print & Publishing – 2018
Bronze - Direct - Experience Design – 2018
Bronze - Direct - Channels/Use of Ambient Media – 2018
Shortlist - Titanium – 2018
Shortlist - Outdoor – 2018
D&AD:
Graphite Pencil – Integrated – 2018
Wood Pencil – Media – 2018
One Show:
Gold – Cross-Platform – 2018
Andy Awards:
Gold – Idea – 2018
El Sol:
Platinum – 2018
Grand Prix – Integrated – 2018
Grand Prix – Activation – 2018
Gold – International Idea – 2018
Gold – Integrated – 2018
Gold – PR – 2018
Gold – Activation – 2018
Gold – Outdoor – 2018
Gold – Outdoor – 2018
Gold – Press – 2018
Gold – Design – 2018
Silver – Film – 2018
Silver – Film Production – 2018
Silver – Graphic Production – 2018
Lürzer's Archive:
Print Ad of the Week – 2017
Club de Creativos:
Grand Prix – 2018
Gold – Idea – 2018
Gold – Film – 2018
Gold – Activation – 2018
Silver – Print – 2018